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Sitemaps – The Beginner’s Guide
Our Beginner’s Guide series is designed to help those who are just starting to learn about user experience, or those who want to brush up on the basics. In this part, we take a look at sitemaps. What is a sitemap? Sitemaps are a hierarchical diagram showing the structure of a website or application. They are […]
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UX Project Management – 3 Essential Tips On How To Survive a New UX Project
UX Designers come from many varied backgrounds, strategy, visual design, even developers. However, one discipline that seems to produce far fewer UXers than most is project management. For this reason it is often a baptism of fire for a UX Designer to try and manage many of the intricacies of how a project runs, particularly […]
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Interview – Darrell Benatar on Usertesting.com – An Online User Testing Tool
We talk to Darrell Benatar, CEO of usertesting.com on how his tool can help you improve your conversion rates by offering an alternative to traditional user testing. 1. For those that haven’t heard of usertesting.com before, how would you describe the service you offer? UserTesting.com is the fastest and cheapest way to find out why people […]
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User Journeys – The Beginner’s Guide
Our Beginner’s Guide series is designed to help those who are just starting to learn about user experience or those who want to brush up on the basics. In this part, we take a look at user journeys. What is a user journey? A user journey is a series of steps which represent a scenario […]
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Behaviour Change Using Multiple Intelligence Learning
One of the big challenges with introducing a new feature to a piece of established software is getting users to firstly understand it, and secondly use it. Introducing new functionality often involves introducing new task flows and mental models. I was recently reading Marli Mesibov’s excellent article on Multiple Intelligences and wondered if this thinking […]
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User Experience as a Multi Channel Customer Journey
A few years ago, in the “desktop-centric” world of digital design, User Experience Designers focused on the user “visit” to a single digital destination, NOT a multi channel customer journey in which they may encounter several digital touch-points. To be fair to the UX Designers of that era, it probably wasn’t an issue of shortsightedness […]
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Personas – The Beginner’s Guide
Our Beginner’s Guide series is designed to help those who are just starting to learn about user experience, or those who want to brush up on the basics. In this first part, we look personas. What is a persona? Simply put, a persona is a representation of a particular audience segment for a website / […]
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Driving more valuable customer journeys with emotion mapping – Part 2
In the last post we introduced Plutchik’s emotion wheel and added some scoring to it in order to make it more useful for us when designing products or services. In this part we will look at how we can take that tool and use it to enhance our understanding of customer journeys. Quantifying the customer […]
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Users Want More Than “Pretty” – Using Personas & Scenarios to Aid Visual Design
So you just put the finishing touches on your new and beautifully designed website. The drop shadows are spot on and the textures look great. It’s truly pixel perfect! But the real question is, is it usable? This isn’t to say that visual aesthetics are not important, because they are. People would much rather look at something […]
