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Alpha Inception – Service Design – The Beginner’s guide
Alpha inception is the kick off phase of service design where you start to map out what you want to achieve and understand about your new service. It is a critical time for your project and team. Read this guide to understand how to run it effectively.
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Content for your target persona – how to write it
Writing content that speaks to your personas is crucial to the success of your product and a key part of any content strategy. We all know that badly written content is an immediate turn-off to anyone considering purchasing a product. Something as simple as a spelling mistake or typo can create distrust in a brand, while […]
