Tag: user journey

  • Plan your UX career with personas, user journeys and user stories

    As UX consultants we spend so much time thinking about other people (the users) that it can be hard to take a step back and look at ourselves and our own UX career. What kind of projects do we enjoy? What gives us job satisfaction? What type of environment do we thrive in? You are […]

  • We Ask – How Much UX Work Should You Include In a Pitch?

    As UX professionals we pride ourselves on creating solutions that take into account user feedback. However, in order to win a project sometimes the rules have to be bent. I’ve worked on a lot of pitches in my time, some successful and some not. It is always sits a little uneasily with me when I […]

  • User Experience as a Multi Channel Customer Journey

    A few years ago, in the “desktop-centric” world of digital design, User Experience Designers focused on the user “visit” to a single digital destination, NOT a multi channel customer journey in which they may encounter several digital touch-points. To be fair to the UX Designers of that era, it probably wasn’t an issue of shortsightedness […]

  • Driving more valuable customer journeys with emotion mapping – Part 2

    In the last post we introduced Plutchik’s emotion wheel and added some scoring to it in order to make it more useful for us when designing products or services. In this part we will look at how we can take that tool and use it to enhance our understanding of customer journeys. Quantifying the customer […]

  • Driving more valuable customer journeys with emotion mapping – Part 1

    In this two part series we take a look at how traditional psychological principles can be used to enhance our user experience decision making and influence user’s decision making on an emotional level. Putting the emotional back into UX Let’s face it, none of us make entirely rational decisions online – especially when it comes to online […]