Tag: user experience

  • Content for your target persona – how to write it

    Writing content that speaks to your personas is crucial to the success of your product and a key part of any content strategy. We all know that badly written content is an immediate turn-off to anyone considering purchasing a product. Something as simple as a spelling mistake or typo can create distrust in a brand, while […]

  • Behaviour Change Using Multiple Intelligence Learning

    One of the big challenges with introducing a new feature to a piece of established software is getting users to firstly understand it, and secondly use it. Introducing new functionality often involves introducing new task flows and mental models. I was recently reading Marli Mesibov’s excellent article on Multiple Intelligences and wondered if this thinking […]

  • User Experience as a Multi Channel Customer Journey

    A few years ago, in the “desktop-centric” world of digital design, User Experience Designers focused on the user “visit” to a single digital destination, NOT a multi channel customer journey in which they may encounter several digital touch-points. To be fair to the UX Designers of that era, it probably wasn’t an issue of shortsightedness […]