Tag: shopping

  • Using ethical decisions to promote customer engagement

    Graze.com, the supplier of healthy snacklets to office workers has an interesting method for making us become philanthropists, simply because the option not to be is almost so pointless as to not be considered. The idea of referral codes isn’t new. Normally you get a discount for you and the referee and indeed that’s no different here. […]

  • Should our online shopping experiences be funnier?

    Laughter is contagious. Going to see a comedian on your own in a room would not be as satisfying an experience as going to see it in a whole room full of people. It’s the reason lots of sitcoms have a laugh track – somehow it just makes it seem funnier – although not in […]