Tag: psychology

  • How reassurance seeking patterns can help your user experience design

    Your Amazon shopping screen has just told you your payment has gone through and the order was successful. What do you do next? Do you believe it and go on to your other tasks? Or do you sit by your inbox to see if there’s a confirmation email just to make sure? Well, I am […]

  • Behaviour Change Using Multiple Intelligence Learning

    One of the big challenges with introducing a new feature to a piece of established software is getting users to firstly understand it, and secondly use it. Introducing new functionality often involves introducing new task flows and mental models. I was recently reading Marli Mesibov’s excellent article on Multiple Intelligences and wondered if this thinking […]