Tag: mobile

  • How I built an app – Part 3: Development and testing

    In this series I’ve now covered the user needs gathering and prototyping, product roadmap and branding. Now it’s time to tell you about how I actually got my MeetMate app developed and built. Finding my developer For me, this was the hardest part of the process. Not least because for some reason iOS developers were the one type of person I seemed […]

  • How I built an app – Part 2: Product roadmap, branding and UI

    In part 1 of this series in how I built my app – MeetMate, I told you about how I understood the user needs and began prototyping the initial ideas. In this part i’m going to talk you through how I understood the product roadmap for the app and worked on the branding and early interface ideas. Understanding the product roadmap […]

  • The Four Mobile Traps – New Usertesting.com Study

    Usertesting.com have just published a new report in which they detail the results of user testing sessions of thousands of users on mobile apps and websites. I spoke to Michael Mace, a Mobile Strategist at Usertesting.com to learn a little bit more about the findings. Companies creating mobile apps and websites often underestimate how different the mobile world […]

  • User Experience as a Multi Channel Customer Journey

    A few years ago, in the “desktop-centric” world of digital design, User Experience Designers focused on the user “visit” to a single digital destination, NOT a multi channel customer journey in which they may encounter several digital touch-points. To be fair to the UX Designers of that era, it probably wasn’t an issue of shortsightedness […]