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Driving more valuable customer journeys with emotion mapping – Part 2
In the last post we introduced Plutchik’s emotion wheel and added some scoring to it in order to make it more useful for us when designing products or services. In this part we will look at how we can take that tool and use it to enhance our understanding of customer journeys. Quantifying the customer […]
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Driving more valuable customer journeys with emotion mapping – Part 1
In this two part series we take a look at how traditional psychological principles can be used to enhance our user experience decision making and influence user’s decision making on an emotional level. Putting the emotional back into UX Let’s face it, none of us make entirely rational decisions online – especially when it comes to online […]
