Tag: content

  • Content for your target persona – how to write it

    Writing content that speaks to your personas is crucial to the success of your product and a key part of any content strategy. We all know that badly written content is an immediate turn-off to anyone considering purchasing a product. Something as simple as a spelling mistake or typo can create distrust in a brand, while […]

  • Higher Education Websites – 3 Budget User Experience Techniques

    Higher education websites need to fill multiple functions for a wide variety of users types, each with different goals. Shrinking budgets, limited resources, and complicated governance can cause problems in decentralised models of site creation and maintenance. These effects are compounded by relying on subject matter experts or other untrained content contributors responsible for many departmental websites. That […]

  • Content Strategy for Wireframes – Do You Build A Web Without Words?

    As UX researchers and designers we need to understand the complexities of the human mind to represent our users in usable designs that will fulfil both user and business goals. In the last few years I have been part of big implementation projects. Developers, UX designers, business analysts and product managers often forget that they […]