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Google Analytics – The Beginner’s Guide
Our Beginner’s Guide series is designed to help those who are just starting to learn about user experience, or those who want to brush up on the basics. In this part, we take a look at Google Analytics. What is Google Analytics? Google Analytics is a free tool offered by Google which you insert on […]
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Designing our interfaces based on hunger
In 2011 there was a study by Jonathan Levav of Columbia Business School looking at parole hearings for inmates of four Israeli prisons, made by eight judges over a ten-month period. The results were very interesting – after a refreshment break, a prisoner’s chances of gaining parole were far higher then towards the end of a morning […]