Category: Strategy

  • Using ethical decisions to promote customer engagement

    Graze.com, the supplier of healthy snacklets to office workers has an interesting method for making us become philanthropists, simply because the option not to be is almost so pointless as to not be considered. The idea of referral codes isn’t new. Normally you get a discount for you and the referee and indeed that’s no different here. […]

  • User Experience Hiring Strategy

    Many of you will have seen Jason Mesut’s excellent presentation: “Truth and Dare – Out of the echo chamber into the fire” (http://www.slideshare.net/jasonmesut/truth-and-dare-04). In this post we look at how the points he raises can be used as part of a User Experience hiring strategy. What is seems to me Jason is saying, is that […]