Category: UX Basics

  • Google Analytics – The Beginner’s Guide

    Our Beginner’s Guide series is designed to help those who are just starting to learn about user experience, or those who want to brush up on the basics. In this part, we take a look at Google Analytics. What is Google Analytics? Google Analytics is a free tool offered by Google which you insert on […]

  • User Stories – The Beginner’s Guide

    Our Beginner’s Guide series is designed to help those who are just starting to learn about user experience, or those who want to brush up on the basics. In this part, we take a look at user stories. What is a user story? A user story is a short sentence which encapsulates a need or […]

  • Prototypes – The Beginner’s Guide

    Our Beginner’s Guide series is designed to help those who are just starting to learn about user experience, or those who want to brush up on the basics. In this part, we take a look at prototypes. What is a prototype? A prototype is a quasi-realistic representation of what you are building that can be […]

  • Wireframes – The Beginner’s Guide

    Our Beginner’s Guide series is designed to help those who are just starting to learn about user experience, or those who want to brush up on the basics. In this part, we take a look at wireframes. What is a wireframe? A wireframe is a visual representation of a user interface, stripped of any visual […]

  • Sitemaps – The Beginner’s Guide

    Our Beginner’s Guide series is designed to help those who are just starting to learn about user experience, or those who want to brush up on the basics. In this part, we take a look at sitemaps. What is a sitemap? Sitemaps are a hierarchical diagram showing the structure of a website or application. They are […]

  • User Journeys – The Beginner’s Guide

    User Journeys – The Beginner’s Guide

    Our Beginner’s Guide series is designed to help those who are just starting to learn about user experience or those who want to brush up on the basics. In this part, we take a look at user journeys. What is a user journey? A user journey is a series of steps which represent a scenario […]

  • Personas – The Beginner’s Guide

    Our Beginner’s Guide series is designed to help those who are just starting to learn about user experience, or those who want to brush up on the basics. In this first part, we look personas. What is a persona? Simply put, a persona is a representation of a particular audience segment for a website / […]

  • Users Want More Than “Pretty” – Using Personas & Scenarios to Aid Visual Design

    So you just put the finishing touches on your new and beautifully designed website. The drop shadows are spot on and the textures look great. It’s truly pixel perfect! But the real question is, is it usable? This isn’t to say that visual aesthetics are not important, because they are. People would much rather look at something […]

  • The Importance of Affordance

    How many times have you pulled on a door because it had a handle that looked like it could be pulled, only to find it’s actually a push door? The feeling of slight embarrassment and or annoyance can’t be denied. This is a perfect example of poor affordance – or the fact that the object […]