Category: Mind Candy

  • What 4 things can Sonic the Hedgehog teach us about UX?

    Anyone that knows me will know that I have an age defying obsession with Sonic the Hedgehog. I still remember the Christmas my parents got me our Sega Mega Drive (Genesis to our overseas cousins). They pretended that we had no more presents after we had opened the ones under our tree, and then pulled […]

  • Should our online shopping experiences be funnier?

    Laughter is contagious. Going to see a comedian on your own in a room would not be as satisfying an experience as going to see it in a whole room full of people. It’s the reason lots of sitcoms have a laugh track – somehow it just makes it seem funnier – although not in […]